Things you should know before you start writing an article on the web:
1. Know who your target audience will be
2. Research your topic to be a problem solver
3. Post content regularly for repeat visitors
4. Generate traffic with social media
5. Have original content on your blog
There is a strategy and process to getting your words seen across multiple platforms on the web. It takes practice for you to find the right fit for the right audience.
You can start by creating pillar articles for your blog content.